Williams-Sonoma’s e-commerce growth drives a digital marketing shift
Tracy Maple
Online sales account for most of Williams-Sonoma Inc.’s growth, and as a result, the home goods retailer says it is focusing more of its marketing efforts on digital channels. E-commerce sales increased 5.2% in the fiscal second quarter for Williams-Sonoma, No. 21 in the Internet Retailer 2016 Top 500 Guide. Sales were $599.7 million in the […]