Will buying Yahoo make Verizon an appealing advertising platform for retailers?
Zak Stambor
In paying approximately $4.83 billion in cash for Yahoo Inc., Verizon Communications Inc. is acquiring a digital pioneer with a declining digital advertising market share in a push to make itself a viable contender for online retailers’ digital ad dollars. Yahoo’s influence has waned in recent years. In the crucial fourth quarter, for example, the […]