P&G tests if shoppers will embrace a Dollar Shave Club approach to buying Tide detergent
Zak Stambor
Consumer packaged goods giant Procter & Gamble took years to push back at web-only upstart Dollar Shave Club. But now that its Gillette Shave Club has been up and running for more than a year, it is examining whether it can expand its direct-to-consumer online subscription model to other products, starting with Tide laundry detergent. […]