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Russian e-retailer Lamoda rings up sales with a personal approach

Russian e-retailer Lamoda rings up sales with a personal approach

Better targeting is helping Russian online fashion retailer Lamoda increase sales. Lamoda began integrating Dynamic Yield Inc.’s personalization software into its site in January 2015, and year-over-year revenue increased $11 million through September, which is a 10-15% gain, says Benjamin Ludigs, the e-retailer’s chief revenue officer. The software lets retailers personalize what a consumer sees […]

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