Site icon Digital Commerce 360

Amazon Prime trial users turn into paying customers 73% of the time

Amazon Prime trial users turn into paying customers 73% of the time

U.S. shoppers who take Amazon.com Inc. up on its 30-day free trial offer to try Amazon Prime end up paying the $99 annual fee to become a member 73% of the time. That’s the highest conversion rate recorded by Consumer Intelligence Research Partners LLC in its quarterly survey of U.S. Amazon shoppers since the online […]

Exit mobile version