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Ikea builds a pop-up showroom on a digital premise

Swedish home furnishings retailer Ikea this month opened a temporary, highly digital, kitchen-focused store. The goal, the retailer says, is to challenge visitors to rethink how they look at food and cooking. The store, which Ikea Canada is operating for two weeks on a highly trafficked corner in downtown Toronto, features about 50 products. But […]

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