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How Coca-Cola refreshes B2B customers with live chat

How Coca-Cola refreshes B2B customers with live chat

As a distributor to hospitals, universities, hotels and other businesses in addition to retailers, Coca-Cola Refreshments maintains a large business-to-business distribution network designed to keep customers stocked with its refreshment products. And it lets its business-to-business customers research products and place orders on a dedicated B2B e-commerce site, MyCoke.com. But that level of business connections […]

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