How an Amazon daily deal offer drove eye-popping sales for Tower Paddle Boards
Allison Enright
Standup paddle board manufacturer Tower Paddle Boards marketed one of its inflatable boards on Amazon for $549—$250 less than its usual price on Amazon—and the combination blew up sales Monday, giving Tower its best sales day ever. The manufacturer, which also sells online at TowerPaddleBoards.com, sold nearly 750 boards in 24 hours on Amazon, generating […]