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Blue Aprons app is its secret sauce for engaging and acquiring customers

When Blue Apron Inc. launched in 2012, it knew mobile would be an important part of its strategy, says Ilia Papas, Blue Apron’s chief technology officer. The web-only seller of make-at-home meals has long had a mobile-optimized site, however, it wasn’t until July 2015 that it debuted its iOS app. Blue Apron delivers the ingredients […]

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