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PetFlow relaunches its site with a focus on live chat

When plotting a redesign for its website, online pet supplies retailer PetFlow.com turned to bricks-and-mortar pet stores for inspiration. “We walked lots of stores, and it was very clear that what physical retail did very well was create colloquial conversation,” says PetFlow CEO Mike Lackman. PetFlow, No. 366 in the Internet Retailer 2015 Top 500 […]

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