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Neiman Marcus boosts sales with an in-app message center

Once a consumer dismisses a smartphone alert, it’s gone. Unless, of course, the brand is like Neiman Marcus and has an in-app message center that can house all of the alerts. Luxury retailer The Neiman Marcus Group Inc., No. 101 in Internet Retailer’s 2016 Mobile 500, has had an in-app message inbox since it launched […]

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