Site icon Digital Commerce 360

More online shoppers read reviews before buying

More online shoppers read reviews before buying

More online shoppers than in-store consumers read product reviews before making a purchase, according to Bazaarvoice. More than half (54%) of online purchasers said they had read online reviews prior to hitting the buy button, while 39% of consumers who made purchases in-store did so, according to a study from customer ratings and review firm […]

Exit mobile version