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Sephora puckers up for mobile

Sephora puckers up for mobile

A quick analysis of Sephora’s app, mobile web and omnichannel innovation, shows mobile “makes up” an important part of the cosmetic retailer’s digital strategy. Half of Sephora USA Inc.’s digital traffic stems from mobile devices, Sephora was one of the first to launch Apple Inc.’s expedited mobile checkout platform Apple Pay as a payment option […]

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