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Ads on other retailers’ websites pay off for a children’s apparel brand

A 95-year-old brand owner known for sourcing and selling Shirley Temple socks and high-end hosiery wants to become the go-to source for infant sleepwear, slippers, snap booties and girls’ bras. As Trimfit Inc. rolled out the new products over the past nine months, the company promoted them through Google, mobile apps and social networks such […]

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