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E-commerce plays a role in nearly a quarter of Abercrombie’s 2015 sales

Direct-to-consumer sales, which include online and omnichannel sales, accounted for 24% of Abercrombie & Fitch Co.’s sales last year, the multichannel apparel retailer reported today. That’s a two percentage point rise from a year earlier. That gain shows the retailer is making progress in its push to bolster its omnichannel initiatives, says Arthur Martinez, executive chairman. […]

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