Mobile payments account for 21%, or $1.03 billion, of Starbucks’ Q4 sales
Mark Brohan
Starbucks Corp. continues to make mobile commerce a strategic priority. So much so that CEO Howard Schultz is telling Wall Street analysts that Starbucks is able to marry e-commerce, mobile commerce and store-based retailing better than most other merchants. “Starbucks occupies a front-row seat at the intersection of the physical and digital worlds like no other company anywhere […]