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Digital marketing vendor Sprinklr acquires Booshaka

Sprinklr Inc. today acquired Booshaka, a vendor that aims to help marketers deliver relevant messages to consumers. Booshaka’s platform pulls data from digital marketing technology vendors like Salesforce Inc.-owned ExactTarget, which offers email marketing tools, along with marketing automation vendor Marketo Inc., e-commerce platform provider Shopify Inc. and mobile payment vendor Stripe. It uses that […]

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