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How Nike will grow e-commerce to $7 billion from $1 billion in 5 years

Executives at Nike Inc. put their e-commerce stake in the ground earlier this month—touting to investors their plans to grow web sales 600% by fiscal 2020 to $7 billion from $1 billion today. While the web currently represents only 2% of its total sales of $30.6 billion, Nike projects that portion to grow to around […]

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