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What’s the secret to Bonobos’ email marketing program?

Apparel retailer Bonobos Inc. sends a lot of emails; each day it sends between one and five acquisition and retention messages. Email, says Josh Goodman, the retailer’s marketing manager, is central to everything Bonobos does. It’s the primary way it keeps customers coming back to buy. It’s how it attracts prospective customers. It’s how it […]

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