Stephanie Bottner, general manager of greeting-card e-retailer Pear Tree Greetings, vetted 32 e-commerce platform vendors before finding a fit. The process, she says, was a complicated ordeal that was scary and worrisome. “We had quotes as high as $1 million to do implementation, and lots of other quotes for $500,000-$600,000, as well as the lowest […]
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