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H&M plans to sell online in 32 countries by 2016

Sweden-based apparel and accessories retailer Hennes & Mauritz AB, better known as H&M, is expanding its global online reach heading into 2016.

H&M, No. 85 in the Internet Retailer 2015 Europe 500, said in its third quarter earnings release that it plans to launch e-commerce sites in nine international markets in 2016: Croatia, Japan, Ireland Greece, Slovenia, Estonia, Latvia, Lithuania and Luxembourg. . An H&M spokesman declined to comment when asked for more details about the new sites.

“Our online roll-out to new countries is continuing according to plan,” CEO Karl-Johan Persson said in the earnings release. “Eight new H&M online markets have opened so far in 2015, all of which have had a very good reception.” Later this year, H&M will launch online stores in Switzerland and Russia. Once the launches are completed, H&M will have an online presence in 32 countries.

For the third quarter ended Aug. 31, H&M, which does not break out online sales, reports:

For the first nine months of the year, H&M reports:

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