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Why focusing on negative reviews pays off for a retailer

Finding the positive in the negative is not just some pithy phrase; it’s good business. That’s the message from Henry Coleman, director of marketing for retailer Hammacher Schlemmer, and Matt Moog, CEO of PowerReviews, who presented “How to Mine Negative Reviews for Positive Results” at the Internet Retailer Conference & Exposition on Thursday in Chicago. […]

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