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Why Stuart Weitzman is boosting its Facebook ad budget 300% this year

High-end shoe manufacturer and retailer Stuart Weitzman Holdings LLC today launched its first ads on Instagram, in a move that reflects the company’s evolving brand-building strategy, says Susan Duffy, Stuart Weitzman’s chief marketing officer. The Instagram campaign, which uses Instagram’s autoplay video ad unit, consists of four cinemagraphs, a type of GIF photo in which […]

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