How Prime acts as a tie that binds consumers to Amazon
Thad Rueter
63% of shoppers at Amazon.com who belong to the e-retailer’s $99-per-year Prime two-day shipping and loyalty program convert during their shopping sessions, a new study from Millward Brown Digital finds. The research firm says that’s nearly five times the conversion rate of non-Prime members. It’s also far higher than the typical 3-4% conversion rate of […]