Dollar Shave Club uses data analytics to better personalize email marketing
Thad Rueter
Better data analytics has helped Dollar Shave Club—the online seller of razors and grooming products whose marketing videos often go viral—to strengthen its e-mail marketing program based on customer preferences. Just more than a year ago, in February 2014, the retailer, which launched in 2011, hired Looker Data Sciences Inc. to help organize and analyze […]