Site icon Digital Commerce 360

How Michael Kors markets to online millennials

Michael Kors Holdings is tapping into mobile photo-sharing app Snapchat to try to attract more millennial customers. The luxury brand last month launched a Snapchat profile during New York Fashion Week to give Snapchat users access to behind-the-scenes moments—photos of designers and shots from the front row—during events. Playing up the nature of the photo-sharing […]

Exit mobile version