If Tito Costa could offer one tip to Western e-retailers venturing into Asia it would be to spend the time and the money to go local. “We sell to 600 million consumers in a very fragmented market,” Costa says. “We took a very localized approach from the beginning, with local warehouses and a marketing team […]
To access this post, you must purchase Platinum Memberships, Platinum Memberships – North American Platinum, Platinum Memberships – International Platinum, Platinum Memberships – Platinum Bundle, Gold Membership, Reoccuring Billing Test Product, Top 500 Database – Top 500 Database, Top 500 Database, Top 1000 Database – Top 1000 Database w/report, Top 1000 Database – Top 1000 Database, Europe Database, Latin America Database, Global Online Marketplaces Database, Complimentary Top 1000 Database, Next 1000 Database – Next 1000 Database, Clorox 2019 Gold Membership, Sodimac Gold Membership 2021, North American Retailer Starter Kit, International Retailer Starter Kit, Silver Membership, Silver Membership – Silver + Top 1000 Membership, 2023 Top 1000 Report or Top 2000 Database – .