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Neiman Marcus lights beacons for in-store shoppers

Instead of pushing coupons to shoppers, as many retailers using beacon technology do, Neiman Marcus Group Inc. is traveling a different path as it experiments with beacons. The high-end retail chain, No. 97 in the 2015 Internet Retailer Mobile 500, is piloting beacons at three stores—Austin, TX, Walnut Creek, CA, and San Antonio. Beacons are […]

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