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Why it’s never been harder to be seen on social networks (and what to do about it: Hint, buy ads)

Despite having nearly 1.9 million Facebook followers, youth-oriented retailer Charlotte Russe Inc. hasn’t been getting as much traction on the social network as it used to. Only a tiny sliver of the retailer’s followers, as little as 1% at times, actually sees the brand’s posts. And that’s making it more difficult to market to consumers […]

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