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Shoppers want marketing e-mails tailored to their preferences

Shoppers want retailers to target them with personalized marketing messages, particularly in e-mails, according to a new online survey by Harris Poll sponsored by digital marketing technology and services provider Listrak. The survey of 2,042 U.S. consumers 18 and older finds: 80% of consumers like when retailers’ e-mails recommend products based on their previous purchases. […]

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