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Increasing conversion rates with a visual search tool

The O’Neill Clothing Company is using technology to predict exactly what its shoppers want to buy. And it’s working. Since implementing technology from vendor Reflektion that personalizes and displays search results in real time, the conversion rate has jumped from 2.7% in 2013 to 4.4% year over year, says CEO Daniel Neukomm. “That’s a substantial […]

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