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Personalized shopping cart abandonment e-mails lead to sales

Sending out a personalized e-mail soon after an online shopper abandons his shopping cart can help a retailer bolster its bottom line. That’s according to the Predictive Intelligence Benchmark Report from Salesforce, which examined roughly 140 million interactions between consumers and Salesforce retail customers. Salesforce’s data found that 15% of all retailers incorporate personalized cart […]

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