An e-retailer’s video collection drives shoppers to product pages
Abby Callard
Apparel retailer Tilly’s Inc. carries hundreds of brands, and many of those brands produce video content to promote their products. So Tilly’s decided to leverage those videos by using vendor TVPage to collect and house the videos all in one spot on the retailer’s e-commerce site. The dedicated microsite, Tillys.tv, launched in late September. This […]