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JackThreads proves deep linking e-mail to apps boosts sales

JackThreads recently started using deep links in its e-mail marketing messages, and as a result, the web-only retailer has seen a 21% rise in revenue per e-mail for customers who have downloaded its mobile commerce app. That’s a very good thing, since 45% of the merchant’s total sales (not total mobile sales, but total sales) […]

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