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Survey: Big expectations (not-so-great results)

When Benefit Cosmetics LLC surveyed the Chinese e-commerce landscape in 2010, it found the market’s lure was too strong to resist, says Valerie Hoecke, senior vice president of digital for the U.S.-based luxury brand. At the time, China was poised to surpass the United States as the largest e-commerce market; it likely eclipsed the United […]

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