An Italian apparel e-retailer sets up shop on Chinese mobile messaging service WeChat
Frank Tong
One of the world’s largest mobile messaging services is getting into e-commerce and Yoox Group S.p.A, the Italian web-only luxury retailer, is among the first global brands to participate. Yoox announced this week it would set up a shop on WeChat, a Chinese messaging system with 600 million users, 500 million of them in China. […]