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Good B2B site design begins and ends with the user

Successful design for a business-to-business e-commerce site begins with a process that identifies key business and technology objectives, a pair of speakers told attendees at IRCE 2014 in Chicago this month. Speaking on the topic “Smart B2B design: Strategy and experience principles boost sales,” Girisha Chandraraj, vice president of e-commerce at wholesaler United Stationers, and […]

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