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For a flash-sale retailer, an m-commerce site first, then apps

About 40% of flash-sale e-retailer Beyond the Rack’s sales come from mobile devices, Richard Cohene, the company’s director of marketing, told attendees at the 2014 Internet Retailer Conference & Exhibition. In 2013, the retailer did $160 million in web sales, landing Beyond the Rack at No. 169 on Internet Retailer’s 2014 Top 500 Guide.  Cohene […]

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