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Alibaba launches 11main.com in the U.S.

Consumers who fancy a shopping trip down their home town’s Main Street but don’t want to leave the comfort of their couch now have an alternative. 11Main.com,  a new U.S.-based e-marketplace owned by Chinese e-commerce powerhouse Alibaba Group Holdings Ltd., launched today with between 1,000 and 2,000 virtual boutiques where shoppers can purchase such niche […]

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