Interactive TV emerges as the most powerful’ way to engage customers, brand exec says
Paul Demery
Nothing compares with exposure on TV shows that are also presented online and interact with social media, Robert D’Loren, CEO and chairman of Xcel Brands, said today at the IRCE Focus: Brands & B2B conference and trade show in New York. Xcel Brands runs dedicated programs featuring its Isaac Mizrahi designer apparel, handbags and accessories […]