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Consumer brand manufacturers lag Top 500 retailers in online conversion rates

The 66 consumer brand manufacturers ranked by annual web sales in the newly published 2014 Internet Retailer Top 500 Guide have an average online conversion rate of 2.24%, just more than two-thirds of the average of 3.30% for all of the Top 500 merchants, according to data from Internet Retailer.  When figuring median conversion rates, […]

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