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Why Wine Enthusiast stopped paying coupon sites a commission

Because Wine Enthusiast Cos. sells wine-related products like wine racks and glassware with an Internet Retailer-estimated average ticket of $150, the e-retailer had a hunch that most customers weren’t making impulse purchases. “Someone might Google ‘wine refrigerator,’ click a paid search ad to land on our site, and then sign up for our e-mail list and […]

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