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Personalized web content will be crucial for B2B sales, analyst says

Now’s the time for B2B e-commerce sites to start getting personal with customers, if they haven’t already, says Gene Alvarez, vice president and e-commerce technology analyst at research and advisory firm Gartner Inc. By 2018, 70% of business-to-business e-commerce sites will offer personalized features for customers, Alvarez says, citing research he and other Gartner analysts […]

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