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A fashion retailer dresses up conversions by 17% with targeted content

United Kingdom-based online fashion retailer Farfetch sells high-end clothes for men and women from designer boutiques in 24 countries, with single items priced from the low hundreds of dollars to $3,000 or more. Customers arrive on the site from more than 170 countries, and convincing them to make such expensive purchases on the web requires […]

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