Site icon Digital Commerce 360

A tagged Instagram photo is worth_what?

Every day, customers of fashion retailer Urban Outfitters tag between 100 and 200 Instagram photos with the hashtag “#UOonYou” (Urban Outfitters on You)—all of their own volition—and the images upload to the UOonYou page of the retailer’s e-commerce site, senior marketing manager Moira Gregonis says. While Urban Outfitters can see how many likes on Instagram […]

Exit mobile version