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‘Tis the season for niche sellers

That horrid light-up reindeer sweater Aunt Joyce dons each holiday season is now a hot commodity. Selling niche products like ugly Christmas jumpers online can be lucrative. In fact, niche retailers are among the fastest-growing retailers in Internet Retailer’s 2013 Second 500 Guide. TipsyElves.com (No. 987 in the Second 500) is a web-only merchant of […]

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