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How Beyond the Rack mobilized and quadrupled sales on smartphones

THE COMPANY: Beyond The Rack Inc. THE PROJECT: Optimize its e-commerce site for rendering on smartphones. THE REASON: In early 2012, flash-sale e-retailer Beyond The Rack, like most other e-retailers, was facing rapidly growing traffic from smartphones. And it knew that its customers were particularly mobile, using their smartphones to check in on sale events […]

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