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Smartphone marketing smarts

U.S. consumers are changing the way they read e-mail messages, and retail marketers must take heed. 28% of marketing e-mails were opened on a smartphone in November 2012, according to a study of 2.85 million e-mails by mobile marketing firm Knotice Ltd. What’s more, 69% of consumers ages 18 to 40 who own a mobile […]

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