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Smith Optics moves to a new platform to foster multichannel selling

After eight years in operation, manufacturer Smith Optics Inc.’s home-grown e-commerce site reached a breaking point, says Ross Copperman, Smith’s global e-commerce sales manager. The brand, which sells sporting, tactical and prescription eyewear, as well as snow helmets online and in several thousand stores nationwide, is growing sales exponentially. But the manpower needed to maintain […]

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