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Wal-Mart goes for the ‘wow’

Few retailers are more determined to chart social marketing’s future path than Wal-Mart Stores Inc. The world’s largest retailer has roughly 200 employees in its @WalMartLabs research group whose sole mission is to figure out new ways to marry Wal-Mart’s stores with its social, web and mobile channels. That’s not to mention a smaller team […]

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